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Consumer Goods and Retail

Our African and global teams have wide experience advising and representing retail and consumer goods clients across a broad spectrum of legal and commercial matters. 

The sector is experiencing significant, swift change as consumers evolve the way in which they choose to shop and how they choose to spend their money. Global agenda items such as wellness, sustainability, product and supply chain integrity, waste and accountability, the rise of technology, the use and ownership of customer data and the trend towards hyper-connectivity all continue to shape the sector. Consumers are increasingly asserting their interests and desires, and their spending practices, in new ways.  Brand power is no longer a proxy for customer loyalty. Consumers want more interaction and connectivity with their buying power and product choices. All of this is taking place against a backdrop of stringent and evolving regulatory change. 

Focused on in-depth sector knowledge, local experience and international best practice, our team provides up-to-date legal insights and commercially sound advice across the full range of business legal issues affecting those participating in consumer goods and retail markets. We are already one of the most active law firms in Africa. 

Local insight, global reach: with teams in 20 African countries, our people understand the political, legal, cultural and regulatory issues that affect consumer goods and retail in the region. 

Our global Africa team itself comprises more than 200 lawyers in Johannesburg, Casablanca, London, New York, Paris, Dubai, Perth, Hong Kong and Beijing. 

Being part of one of the world's biggest business law firms means we can deliver a fully integrated cross-border service for consumer goods and retail matters across multiple jurisdictions, collaborating with multidisciplinary colleagues around the world as required. 

Please contact us to discuss how we can help you to achieve your objectives.