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Trademark and Copyright

Our experienced lawyers can help you to manage your trademarks, designs and copyright wherever you do business: in Africa, across borders and around the world. 

As globalization continues, it is difficult for organizations to know where their next IP issue may develop: anti-piracy in Africa, trademark litigation in the US, or the need for new legal strategies to maximize the commercial potential of ideas and brands as a new market entrant anywhere in the world. We can help. 

With teams in major markets across Africa and around the world, our top-tier trademark and copyright litigation lawyers work on notable matters, providing multi-jurisdictional, practical and commercial advice to clients. 

Local presence, global reach: we work in 20 African countries, providing an unrivalled local presence and insights backed by one of the world’s biggest business law firms. Our global Africa team comprises more than 200 lawyers in Johannesburg, Casablanca, London, New York, Paris, Dubai, Perth, Hong Kong and Beijing. 

Trademarks: our lawyers have managed some of the largest global trademark portfolios for some of the world’s most valuable brands and handled significant trademark litigation matters for leading global corporations. We currently manage more than 70,000 trademarks in 150 countries, assisting clients with a strategic approach to protecting and enforcing trademarks. Many of our clients outsource their entire trademark function to us to establish, maintain and protect their portfolio of brands. 

Copyrights: we help our clients to obtain the full benefits of their copyright assets through registration and licensing, enforcing copyrights where needed and preventing infringement of the copyrights of others. Our clients have access to experienced litigators and copyright lawyers throughout the world. 

Advertising and marketing: we also bring global experience in advising on rules and laws for advertising and marketing, providing top-tier legal support. This covers all facets of advertising including sweepstakes and contest promotions, IP counseling, data privacy, loyalty programs, cross-promotion and co-branding, pricing and distribution, sponsorship, product labeling and packaging, anti-spam legislation and review of advertising claims in all media.  

Key capabilities include: 

  • global trademark portfolio management
  • trademark litigation
  • clearance and prosecution
  • brand protection strategies
  • licensing
  • anti-counterfeiting
  • internet/domain names
  • social media
  • advertising and promotion
  • copyright litigation 

Please contact us to discuss how we can help you to achieve your objectives.