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Consumer Goods and Retail

Our team in Casablanca has solid experience assisting retail and consumer goods clients across a large spectrum of business matters, from corporate to employment, intellectual property, commercial contracts and dispute resolution among others. 

Companies operating in today's global consumer goods and retail sector must adapt to an increasingly competitive environment and at the same time navigate an ever more complex array of regulatory requirements. Understanding and complying with these requirements is an integral component of strategic growth, from R&D through to manufacturing, marketing and distribution. 

Founded on in-depth sector knowledge, local experience and international best practice, we provide up-to-date insights and commercially sound services across the full range of issues affecting clients in the consumer goods and retail markets, be they Moroccan, African or international. 

Our team is particularly adept at assisting Moroccan and foreign consumer goods and retail companies with their M&A and real estate needs.

Experience has included advising:

  • A worldwide leader in the food industry on a strategic acquisition and restructuring of its activities in Morocco and France;
  • Unilever on authorized payroll deductions under Moroccan law;
  • Al Amine Investissement Immobilier on a EUR2 million debt collection case against retail tenants of one the largest shopping malls in Morocco;
  • Louis Vuitton Malletier in the review of its employee privacy and data policy;
  • A leading global consumer goods multinational regarding its distribution contracts in Morocco;
  • Mfadel Group in the letting of their business center and retail shopping mall located in Mohammedia;
  • Wilmar, a listed Singaporean company, in its joint venture with Cosumar, involving the construction of an edible oil refinery and specialty fats plant, valued at over EUR33 million;
  • Carrefour in its two partnership projects with the Label Vie group; and
  • IKEA in the review of its furniture providers' liabilities under Moroccan law.