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Intellectual Property and Technology

Intellectual property and technology issues are many times at the core of major business transactions as companies continue to expand and protect their technologies, brands, products, data and services around the globe. 

Our intellectual property and technology team in Casablanca can provide a full range of commercial, intellectual property, privacy, sourcing and technology services for leading businesses in Morocco and elsewhere in the region. 

We offer strategic commercial advice to a wide range of industry sectors, helping clients achieve their objectives wherever they do business. 

Our team's particular areas of focus are:

  • commercial contracts
  • data protection, privacy and security
  • franchise
  • technology transactions and strategic sourcing
  • trademark and copyright

Experience has included advising:

  • Mutandis in its trademark registration in Africa, Europe and the Middle East and its distribution contracts in Morocco;
  • HID Global in the review of its IT contracts;
  • Laprophan in its day to day intellectual property matters including trademark registration in Africa, pharmaceutical licensing in Morocco and brand issues;
  • Vivo Energy Maroc in its data protection compliance policy;
  • Société Générale Maroc in the review of its IT outsourcing contracts;
  • Louis Vuitton Malletier in the review of its employee privacy and data policy;
  • A French food services and facilities management company in the application of GDPR rules in Morocco;
  • A leading global consumer goods multinational regarding its distribution contracts in Morocco;
  • Aksal Groupe in its commercial contracts matters in Morocco; and
  • Jones Lang LaSalle (JLL) regarding the privacy policy on its online real estate platform.

Smart contracts and trust in Africa’s e-commerce revolution

The coming into effect and promulgation of the African Continental Free Trade Area (AfCFTA) has ushered in a new and exciting era for the continent. AfCFTA aims to enhance intra-African trade by providing a complete and mutually beneficial trade agreement among Member States. It covers goods and services, investment, intellectual property rights and competition policy. On December 5, 2020, the African Union Assembly approved the start of trading under AfCFTA as of January 1, 2021.

The development of the digital economy: Competition regulation in Africa

Digital transformation is a driving force for innovative, inclusive and sustainable growth. The digital economy encompasses the economic and social activities that are boosted by platforms such as mobile and sensor networks, including e-commerce. The African Continental Free Trade Area (AfCFTA) represents an opportunity to boost growth, reduce poverty and expand economic inclusion in Africa.

Digitization: Facilitating the implementation of AfCFTA

The African Continental Free Trade Agreement (AfCFTA) is an agreement among African Union (AU) Member States who have signed and ratified the agreement, to create a single liberalized African market. The combined African market (GDP) of the 55 Member States is valued at USD3.4 trillion with a population of 1.3 billion people, the majority of which are youths and women.