Job type

Full Time

Qualification

Bachelor of Science or Art (B.Sc. or BA) minimum;
Bachelor of Laws (LLB) and Call to the Nigerian Bar (BL) optional;
Specialised marketing or business operations courses like (Diploma in Marketing 
Communication, Diploma in Digital Marketing, Certificate in Marketing, etc.) 
required.

Experience

Minimum of Two (2) years’ experience in Business Development, Marketing 
Communications/Digital Marketing, or similar roles. Relevant experience working 
in similar roles in a law firm or professional services firm is an advantage.

Location 

Lagos

Job Field 

Law / Legal

Job Purpose

To assist the Business Development Executive (BDE) with the development and 
management of the firm’s profile as well as its existing and prospective clients 
and businesses. To plan, coordinate, and implement the firm’s practice groups’
and individual lawyer’s activities with respect to business development, 
marketing, public relations, and client services. Objective is to increase visibility 
and brand recognition to strengthen and expand the firm’s client base. 

Job Responsibilities

5.1. Strategic Planning and Implementation: 

• Assist to develop, implement, and manage the firm’s business 
  development and client services plan consistently with the firm’s 
  strategic plan and policies set by the BDE and BD Partners.
•  Assist the BDE in identifying and developing the Firm’s unique selling 
  propositions and differentiators.
• Work with the BDE to present to and consult with partners on business
  development trends, with a view to improving legal services through the 
  researching of industry best practice.
• Support and facilitate development, implementation, and tracking of 
  business development/ marketing plans for the firm’s practice groups 
  and lawyers consistently with the firm’s plan and policies.
• Attend industry functions, such as association events and conferences, 
  and provide feedback and information on industry sector market and 
  creative trends.
• Work with the BDE in driving forward sector campaigns, ensuring the 
  successful delivery and monitoring of potential revenue channels.
• Participate in the firm’s strategic planning activities with respect to 
  evaluation and improvement of existing client relations/services and 
  future business development opportunities by tracking and recording 
  activities on existing and potential clients; researching and developing a 
  thorough understanding of the firm's capabilities.
• Assist the BDE in delivering business support to the sector leads, 
  supporting them in the delivering of their business plans and ensuring 
  that the Firm delivers to a common Client Relationship Management 
  (CRM) approach.

Assist the BDE in identifying, developing, and targeting growth strategies 
and plans focused on both financial gain and increased client base.

5.2. Budgeting

• Help to develop and manage the firm’s business development and client 
  services annual budget, which includes marketing expenditures for the 
  firm, practice groups, and individual lawyers by liaising with vendors/third 
  party; preparing and compiling estimates.

5.3. Pitches

• Assist the BDE in researching and preparing pitch documentation and 
  Request for Proposals (RFPs), including executive summaries detailing 
  the Firm’s capabilities and completed transactions and/or Deal sheets.
• Work with the BDE in coordinating logistics associated with pitch/RFP 
  production and delivery, drafting, and sending proposals for new 
  business as needed. Participating in planning and presentation efforts 
  as appropriate (including presentation packets, slides, etc) Maintains 
  resumes for over 40 lawyers;
• Support the BDE in the overall RFP process.

5.4. Media/Public Relations

• Provide support to the BDE in preparing and managing public relations 
  activities and communications for the firm across all channels (TV, radio, 
  print, digital and social media) to ensure prominent positioning of 
  OOLLP.
• Support the development of press releases by creating content for press 
  releases, new lawyer announcements and notices, other firm 
  announcements, media materials, and coordination with any external PR 
  consultants.
• Responsible for recommending design ideas for print and online 
  advertising and assist in negotiating media buys and associated 
  contracts.
• Assist to create content to support the development of the monthly 
  OOLLP Newsletters; social media calendar and 3rd party blogs. Source 
  and produce original pieces on legal work as it relates to different 
  industries. Manage content for Wikipedia page, website, and other 
  channels.
• Assist to update and maintain online and print marketing and business 
  development materials for the firm and for lawyers, including firm and 
  lawyer profiles, practice descriptions, brochures while overseeing
  mailing list creation and updates with the BDE.
• Assist in arranging for professional photo-shoots and maintaining image 
  and logo files. Assist in preparing various art files (headshots, logos, and 
  graphics) for use in online and print materials, and selecting products for 
  promotional use at seminars, conferences, presentations, etc.
• Assist in managing the firm’s social networking pages for the firm and its 
  lawyers (Website, LinkedIn, Facebook, Twitter.), and other electronic 
  communications, including drafting and updating content, images and 
  working with outside technical and design consultants as needed; 

5.5. Research, Tracking and Reporting

• Analyse client feedback data to determine satisfaction with the firm’s 
  legal services and generate report to the BDE.
• Provide support to the BDE in maintaining the firm’s databases. Track 
  growth on social media channels using the available tools; Make 
  recommendations based on findings from the social media analytics; 
  Conduct competitive analysis for the different law firms. Prepare and 
  generate business development reports as requested.
• Prepare necessary documentation for information submission on 
  lawyers and the firm in online directories and referral sites. Research and 
  determine which directories should be launched and maintained;
• Review BD project progress against targets and take corrective 
  measures where required, raising issues with the BDE and BD Partners 
  as needed.
• Provide a weekly progress report to the BDE and ensure data is 
  accurate.
• Firm Memberships: Assist in managing all firm memberships and seek 
  for membership opportunities that the firm can take advantage of to 
  enhance the firm’s profile.
• Surveys and Assessment: Provide support to the BDE to design and 
  conduct or arrange for the design and implementation of client 
  satisfaction surveys and market research.
• Coaching/Training Lawyers: Assist to coordinate training in business 
  development and client services for lawyers and staff of the firm. Track 
  progress and suggest business development opportunities for lawyers
  and practice group in all locations.
• Research and develop a thorough understanding of the Firm's 
  capabilities as well as listening and monitoring News for relevant 
  company keywords, seeks insights and identifies buzzing news on-line 
  related to the Firm.

Personnel Specification

• Excellent communication and presentation skills;
• Excellent interpersonal skills;
• Excellent writing skills;
• Good organisation, communication, and research skills;
• Ability to write effectively for public relations and other purposes, for 
  audiences inside and outside the firm;
• Ability to prepare written materials, to support and to follow-up marketing 
  opportunities for the firm and for individual lawyers;
•  Ability to multi-task and meet deadlines; and
• Organisational skills with an attention to detail

Knowledge Needs

• Candidate must have a good knowledge of:
• Microsoft Office applications (Outlook, Word, Excel, PowerPoint);
• Business operations;
•  Digital Marketing tools;
•  Branding and knowledge of the use of Business development processes 
  and tools;
• Familiar with SEO and Google Analytics.

Rewards

• Reasonably compensated with usual benefits.