Job type

Full-Time

Qualification

Bachelor of Science or Art (B.Sc. or BA) minimum;
Bachelor of Laws (LLB) and Call to the Nigerian Bar (BL) optional;
Specialised marketing or business operations courses like (Diploma in 
Marketing Communication, Diploma in Digital Marketing, Certificate in 
Marketing, etc.) required.

Experience

Minimum of Six (6) years’ experience in Business Development, Marketing 
Communications/Digital Marketing, or similar roles. Relevant experience working 
in similar roles in a law firm or professional services firm is compulsory.

Location

Lagos

Job Field

Law / Legal

Job Purpose

To lead and oversee the development and management of the firm’s profile, 
client relationships, and business growth initiatives. The Senior Business 
Development Personnel will independently plan, coordinate, and execute 
business development, marketing, public relations, and client service strategies 
across the firm’s practice groups and individual lawyers. This role requires strong 
managerial skills to lead a team, drive brand visibility, and expand the firm’s client 
base effectively.

Job Responsibilities

5.1. Strategic Planning and Implementation: 

• Develop, implement, and manage the firm’s business development and 
  client services plan consistently with the firm’s strategic plan and policies 
  set by the BD Partners.
• Identifying and developing the Firm’s unique selling propositions and 
  differentiators.
• Present to and consult with partners on business development trends, 
  with a view to improving legal services through the researching of 
  industry best practice.
• Facilitate development, implementation, and tracking of business 
  development/ marketing plans for the firm’s practice groups and lawyers 
  consistently with the firm’s plan and policies. 
• Attend industry functions, such as association events and conferences, 
  and provide feedback and information on industry sector market and 
  creative trends.
• Driving forward sector campaigns, ensuring the successful delivery and 
  monitoring of potential revenue channels.
• Participate in the firm’s strategic planning activities with respect to 
  evaluation and improvement of existing client relations/services and 
  future business development opportunities by tracking and recording 
  activities on existing and potential clients; researching and developing a 
  thorough understanding of the firm's capabilities.
• Delivering business support to the sector leads, supporting them in the 
  delivering of their business plans and ensuring that the Firm delivers to 
  a common Client Relationship Management (CRM) approach.
• Identifying, developing, and targeting growth strategies and plans 
  focused on both financial gain and increased client base.

5.2. Budgeting

• Develop and manage the firm’s business development and client 
  services annual budget, which includes marketing expenditures for the 
  firm, practice groups, and individual lawyers by liaising with vendors/third 
  party; preparing and compiling estimates.

5.3. Pitches

• Researching and preparing pitch documentation and Request for
  Proposals (RFPs), including executive summaries detailing the Firm’s 
  capabilities and completed transactions and/or Deal sheets.
• Coordinating logistics associated with pitch/RFP production and delivery, 
  drafting, and sending proposals for new business as needed. 
  Participating in planning and presentation efforts as appropriate 
  (including presentation packets, slides, etc) Maintains resumes for over 
  40 lawyers;
• Overall RFP process.

5.4. Media/Public Relations 

• Preparing and managing public relations activities and communications 
  for the firm across all channels (TV, radio, print, digital and social media) 
  to ensure prominent positioning of DLA Piper Africa, Nigeria.
• Development of press releases by creating content for press releases, 
  new lawyer announcements and notices, other firm announcements, 
  media materials, and coordination with any external PR consultants.
• Responsible for recommending design ideas for print and online 
  advertising and assist in negotiating media buys and associated 
  contracts.
• Create content to support the development of the monthly DLA Piper 
  Africa, Nigeria Newsletters; social media calendar and 3rd party blogs. 
  Source and produce original pieces on legal work as it relates to different 
  industries. Manage content for Wikipedia page, website, and other 
  channels.
• Update and maintain online and print marketing and business 
  development materials for the firm and for lawyers, including firm and 
  lawyer profiles, practice descriptions, brochures while overseeing 
  mailing list creation and updates with the BD Partners.
• Arranging for professional photo-shoots and maintaining image and logo 
  files. Assist in preparing various art files (headshots, logos, and graphics) 
  for use in online and print materials, and selecting products for 
  promotional use at seminars, conferences, presentations, etc.
• Managing the firm’s social networking pages for the firm and its lawyers 
  (Website, LinkedIn, Facebook, Twitter.), and other electronic 
  communications, including drafting and updating content, images and 
  working with outside technical and design consultants as needed; 

5.5. Research, Tracking and Reporting

• Analyse client feedback data to determine satisfaction with the firm’s 
  legal services and generate report.
• Maintaining the firm’s databases. Track growth on social media channels 
  using the available tools; Make recommendations based on findings from 
  the social media analytics; Conduct competitive analysis for the different 
  law firms. Prepare and generate business development reports as 
  requested.
• Prepare necessary documentation for information submission on 
  lawyers and the firm in online directories and referral sites. Research and 
  determine which directories should be launched and maintained;
• Review BD project progress against targets and take corrective 
  measures where required, raising issues with the BD Partners as 
  needed.
• Provide a weekly progress report to the Partners and ensure data is 
  accurate.
• Firm Memberships: Managing all firm memberships and seek for 
  membership opportunities that the firm can take advantage of to 
  enhance the firm’s profile.
• Surveys and Assessment: Design and conduct or arrange for the 
  design and implementation of client satisfaction surveys and market 
  research.
• Coaching/Training Lawyers: Coordinate training in business 
  development and client services for lawyers and staff of the firm. Track 
  progress and suggest business development opportunities for lawyers 
  and practice group in all locations.
• Research and develop a thorough understanding of the Firm's 
  capabilities as well as listening and monitoring News for relevant 
  company keywords, seeks insights and identifies buzzing news on-line 
  related to the Firm.

Personnel Specification

•  Excellent communication and presentation skills;
•  Excellent interpersonal skills;
• Excellent writing skills;
•  Good organisation, communication, and research skills;
•  Ability to write effectively for public relations and other purposes, for 
  audiences inside and outside the firm;
• Ability to prepare written materials, to support and to follow-up marketing 
  opportunities for the firm and for individual lawyers;
• Ability to lead and manage a team;
•  Ability to multi-task and meet deadlines; and
• Organisational skills with an attention to detail

Knowledge Needs

•  Candidate must have a good knowledge of:
• Microsoft Office applications (Outlook, Word, Excel, PowerPoint);
• Business operations;
• Digital Marketing tools;
• Branding and knowledge of the use of Business development processes 
  and tools;
• Familiar with SEO and Google Analytics.

Rewards

• Reasonably compensated with usual benefits.