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Advertising Regulatory Council Act, 2022

By Sandra Oyewole

Advertising Regulatory Council Act, 2022


The Advertising Regulatory Council Act, 2022 (the “Act”) has recently been promulgated into law. The new Act effectively repeals the Advertising Practitioners (Registration, etc.) Act, Cap. A7, Laws of the Federation of Nigeria, 2004. Some of the key provisions of the Act include:

  1. The establishment of the Advertising Regulatory Council of Nigeria: The Act establishes ARCON as the supervisory authority which regulates the practice of advertising and marketing communications in Nigeria.
  2. The regulation of online advertising: The purview of the Act, extends to the regulation of advertisements on online media and platforms.
  3. Penalties: The Act prohibits and prescribes prison terms and fines for persons and organisations who falsely profess to be advertising practitioners and or advertise in contravention of the Act.

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